From hardware vendor to delivering software-driven value and services

For a long time now, many product or device-oriented companies have been attempting to shift the primary focus of their business from shipping hardware to delivering the value and services customers demand today. The success of this approach typically involves a transition to new business models that rely more heavily on software to help cultivate customer relationships and future-proof business processes.

In this on-demand webinar Amy Konary, Research Vice President at IDC, explains the driving forces for this transformation and Mark Seery, Sr. Director, Strategy and Corp Development at Juniper Networks (from 20:50) explains his strategies for using software business models and monetization approaches to successfully launch or grow innovative businesses.


 


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